Hibana is going on a Road Trip. Here's why...

Hibana is going on a Road Trip. Here's why...

We are Hibana — a new retail platform that celebrates the stories behind the UK’s most inspiring independent brands and their innovative products.


A little over a year ago we started the journey of building Hibana. A journey that, although a long and winding one, happened very much metaphorically, traversing through the meandering conversations of lockdown-induced video calls as we attempted to build something entirely unique, whilst being completely remote.

Fast forward a few hundred days, and today we’re embarking on another exciting journey. Though this time thankfully in real life! We’re setting off in our VW campervan on a road trip to the far reaches of the British Isles to visit some of the UKs most exciting and innovative independent brands! 

From East London to Cardigan Bay to Cornwall, we’ll be driving to visit five brands across five days, creating a podcast and video series that delves into their intriguing and inspiring stories.


For us, Hibana has always been about great stories, and how they can make us all feel more connected. In a world of big brands and soulless retailers, it is the smaller independent brands that have the spark to inspire. The businesses that have passionate people at the heart, driven by an ambition to challenge the way things are done, and build something that’s better for people and better for the world. 

We want Hibana to not only be a place to discover these brands, but a place for you to feel more connected to who they are, what they do, and how things get made. Which is why we want to shine the spotlight on the stories of these brands. 

And what better way to tell these stories than to go and visit them, meet them, and really get under the skin of them?

What do we know about making a podcast?

Between the two of us, not too much. But thankfully we’ll be joined on the road trip by the fantastic Roddy Clarke - renowned journalist, interior stylist, and sustainability advocate extraordinaire - to help us uncover and architect the fascinating stories that lie beneath the pretty products and beautiful branding. 

It’s going to be a busy week, but an exciting one, as together we’ll visit an eclectic mix of businesses, from scientists who set up the world’s first carbon negative rum distillery in Exeter, to the people that revived the denim craftsmanship that was woven deep into the fabric of the Welsh town of Cardigan. 

All this will come to life in the form of a 6 episode podcast and video series which we’ll be launching in August - so stay tuned. 

We’re delighted and proud to say that VW UK are supporting us in our journey with what could be perhaps the most crucial part of a road trip: the vehicle. They’re providing us with the luxury of a VW California van, giving us the perfect wheels to help us get from a to b (with no doubt a few detours and wrong turns thrown in for good measure). 

Oh, and all this road trip prepping got us feeling generous. We’re giving away an epic Road Trip Bundle worth over £200 with everything you need for the perfect staycation this summer. Visit instagram to enter. 

Wish us luck, and pray we don’t get stuck in too much traffic. 

Tune into our social channels all this week to follow our journey!

Instagram: @hibana | TikTok: hibanaUK

*Sadly, for now, we’re not able to complete our journey in an electric vehicle - and as such, we will be offsetting our carbon emissions from all those miles. Though, watch this space for the future as we hope to continue the series in VW’s all new electric campervan.