A wine for friends, by friends.
Dreamt up by Will, Abbie and Hermione during the Covid-19 lockdown, amie is a French wine created for friends, by friends. The idea quickly became a reality and the team managed to conceptualise, build and launch the brand within just a few lockdown months.
amie create white, rosé and a red wine in the French region of the Languedoc with the esteemed LGI winemakers, who have over 20 years experience and expertise. All amie wines are vegan.
When sketching this artwork, I imagined sitting around a table with friends in the South of France, sipping rosé in the afternoon sun.
Acclaimed artist Jessica Yolanda Kaye, lent her fashion-forward illustration style to the logo and label design, inspired by the vision of friends drinking amie, imagining the final setting for the bottle, and seeking for the illustration to ‘blend’ into that scene.
amie is partnering with charity: water, a non-profit organisation bringing clean and safe drinking water to people in developing countries. For each bottle of wine sold through drinkamie.com, £1 will be donated to charity: water.