Modern Drinks for Modern Drinkers
In 2017, we set out to take the cocktail world out of its bubble, redesign it for the modern drinker and welcome in a new era.
The aim is simple; make great tasting cocktails accessible to everyone. You could say that our mission statement is to ‘democratise’ cocktails, but that seems a little grand. Really, it’s about giving people the choice and freedom to enjoy their favourite cocktail no matter who they are, where they are or what time it is.
Artfully blended; form, depth & personality run through everything we do. Cocktails have a rich and decorated history - the perfect foundation on which to build something new. Black Lines is a cocktail movement.
Those who have a keen interest in art may know that we share a name with Kandinsky’s seminal piece ‘Black Lines.’ It is amongst the first of his truly abstract paintings and is often seen as the start of a new era for contemporary art. At Black Lines, we are not the first producers of pre-batched cocktails and we will not be the last, but like Kandinsky we believe that there is a different way to do things.
Drawing inspiration from the ingredients and history of our cocktails, we have entrusted nine emerging artists to create characters that celebrate each serve. The illustrations adorn the front of every bottle and appear throughout our visuals.