A new generation of tea for a new generation of you.

We believe tea should taste as good as it feels. Good for your soul, even better for your following. It’s got to be whole leaves in a pyramid bag. Only the good stuff, not the sweepings. Always bold, never beige. Naturally.

We are serving up innovative flavours, designed to bring excitement to your daily brew. Our fun aesthetic is designed to allow our tea to slip right into your lifestyle. You no longer need to hide your tea in your cupboard - our tea was born to live on Instagram. Get posting!

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Our Mission: To make great tasting tea that complements your style as well as having a positive impact on the environment and society.

Drink Tea like everyone is watching

We don’t only want to look good. We want to be good. To you, to us and to the environment. In order to fulfil this core mission, we use recyclable packaging wherever possible, while keeping to our promise of high quality tea. This is why we have decided to add envelopes to every order, which you can fill up with your used aluminium sachets and send back to us!

Our mission is to go plastic free by the end of 2021.