Young Goat

Bristol, UK

Inspiring you to be the GOAT

Young Goat is a Bristol-born lifestyle brand founded by a group of mates with a simple ethos: anyone can be the GOAT (Greatest Of All Time).

The term is usually exclusively reserved for sporting stars and celebrities, but after using it among our friends as praise, we noticed the positive effect it had on everyone's confidence and self-belief. This is what we want to share with the world.

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Being the GOAT is all about committing to personal development and being the best version of yourself. This is something individual; defined and measured by you. Young Goat was created so that you can wear these ideals proudly.

We are all part of the same herd.

Our aim was to create a brand that embodied our values through designs that were simple but striking. With no business experience and a scribbled logo, we each committed £50 and began selling tees to our mates out of a bedroom at university but we quickly realised that our message resonated with people far beyond our friendship group.

Our growth can be attributed to our commitment to these values: ignoring the noise, focusing on ourselves and constantly striving to improve.